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Google ads 

The online sector constitutes a competitive field in which companies have to constantly improve their promotion methods in order to keep up with the market leaders. 

Various tools and technologies are used for this. One of the most effective methods is considered to be the Google Ads of the site on the Internet. This method allows you to quickly attract an audience to your resource. At the same time, new visitors play the role of active users interested in purchasing your product. 

This is due to one feature of PPC advertising. Unlike traditional ads, it is shown only to the part of the audience that is looking for a product or service similar to yours. 

There are three main types of Google advertising:

Advantages of the Google Ads 

Advertising in Google Ads is one of the most effective solutions that have a number of advantages. 

When set up correctly, it provides very high conversions at significantly lower advertising campaign costs. In addition, its advantage is a wider choice of web resources where advertising will be placed. 

Google advertising, in addition to the optimal combination of price and performance, is characterized by the following advantages: 

  • Quick start campaign. The first results will be in 1 - 2 days after the start of the promotion.
  • Perfect hit. Advertising works exactly for the target audience and is optimized for specific search queries of users who want to buy a similar product.
  • Possibility of efficiency analysis. Modern web analytics tools allow you to collect detailed statistics and build reports on any indicators.

Setting up contextual advertising 

Contextual Advertising in Google Search is the most popular and effective advertising on the Internet for direct sales of services or goods. The user will see your advertisement in the first four places in Google Search by entering his request. For example: buy a laminate. 

Benefits of contextual advertising in Google Ads:

Media Advertising Google Display Network, DSK 

Google Adwords media advertising – text and banner advertising on partner sites and Google directories. 

Peculiarities of media advertising:

  • Has extensive targeting options: by interests, topics, search queries, sites.
  • Low CPC
  • Lower conversion compared to Google Search
  • In most cases, it is used to brand or promote a product or service.

Remarketing 

Remarketing is a method of text and banner advertising that helps to return the user to the site. For example, a user visits your resource and leaves his order in the cart without making a purchase. In this case, he will be shown an advertisement about an unfinished order or a banner of a product that he has already viewed on other Internet resources of Google partners. 

Advantages: 

  • Displayed only for those who have already visited the site 
  • Flexible targeting 
  • High conversion 
  • Low CPC 

Know-How we can be useful for you?

Our company provide a a full range of Google Ads services including: 

  1. Full Google Ads setup  
  2. Keyword collecting, remarketing  
  3. Performance Max Ads  
  4. Youtube Ads  
  5. Analytics  
  6. Leads  
  7. Conversion tracking 
  8. Google banner ads  

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